CX · Customer experience
The moments clients feel.
The moments a public relations firm client feels looked after. Keep these with people, and let an agent prepare, remind and follow up.
Business type · Marketing & Creative
AI agents for Public Relations Firms
What should stay human at a public relations firm, what an agent can take on, and the roles that make it run.
How the work splits.
SX · Staff experience
People not buried in admin.
Less admin for the people who work at a public relations firm, so they can stay present in the work that needs them.
BX · Business experience
A healthier business.
Leads, bookings and the numbers behind a public relations firm. Agents can surface the gaps; the owner still decides.
Main roles
The people a public relations firm usually employs. Each card is written for this business, then links out to the full role page.
Role
Public Relations Specialist
Writes media pitches, manages press outreach, coordinates announcements, and monitors coverage for client campaigns.
Role
Account Manager
Handles client communication, campaign planning, timelines, approvals, and regular reporting on media activity and results.
Role
Content Writer
Drafts press releases, opinion pieces, briefing notes, award submissions, and client messaging materials.
Role
Social Media Manager
Manages client social calendars, community responses, and supporting content around launches, news, and reputation issues.
Freelancers & agencies you might hire
Specialists a public relations firm often brings in. These sit in the same roles database, with a short note written for this business.
Freelancer
Freelance Photographer
Shoots executive portraits, launch events, and media ready images for campaigns and announcements.
Freelancer
Freelance Videographer
Produces interview clips, event footage, and announcement videos for media kits and social distribution.
Agency
Digital Marketing Agency
Supports paid promotion, landing pages, and analytics when campaigns need broader digital execution.
Freelancer
Freelance Bookkeeper
Keeps accounts current, reconciles transactions, prepares BAS or tax information, and tidies invoicing for the owner.
Want this set up for you?
If you would like someone to build these flows for a public relations firm, tell us a little and we can match you with an agency. We don’t list agencies on this site.
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