He called it “smart lazy” and I couldn’t disagree.

Part of my work is finding the “lazy” (aka automated or simple or low-touch) way to get busy work done. The work where you’re checking or keyboard pecking, overflowing your inbox or using up your limited creative brain capacity on things that don’t grow your company.

The other part of my work comes first. Experience. Human experience, customer experience, staff experience. How do you ensure people are doing higher-level tasks in their role? How do you reduce their busywork? How do you manage customer expectations, timeframes, goodwill and relationships?

Working in these two areas, experience & automation, applied to customer journeys, staff experiences and tech requirements, I’ve had the joy of working with some of the biggest companies in the world on interesting problems (as well as some inspiring small businesses).

I’m currently booked out for the rest of the year but get in contact if you’d like to get some quick feedback on your project.