CX · Customer experience
The moments clients feel.
The moments a digital marketing agency client feels looked after. Keep these with people, and let an agent prepare, remind and follow up.
Business type · Marketing & Creative
What should stay human at a digital marketing agency, what an agent can take on, and the roles that make it run.
CX · Customer experience
The moments a digital marketing agency client feels looked after. Keep these with people, and let an agent prepare, remind and follow up.
SX · Staff experience
Less admin for the people who work at a digital marketing agency, so they can stay present in the work that needs them.
BX · Business experience
Leads, bookings and the numbers behind a digital marketing agency. Agents can surface the gaps; the owner still decides.
The people a digital marketing agency usually employs. Each card is written for this business, then links out to the full role page.
Role
Manages client relationships, gathers campaign briefs, reports results, and coordinates work across creative and media delivery teams.
Role
Supports campaign setup, content calendars, email sends, reporting tasks, and day to day client and supplier coordination.
Role
Writes website copy, blogs, ads, emails, and campaign messaging aligned to client offers and target audiences.
Role
Plans content, schedules posts, monitors engagement, and manages community responses across client social media accounts.
Role
Issues client invoices, tracks retainers, reconciles payments, and keeps project expenses and contractor bills recorded accurately.
Specialists a digital marketing agency often brings in. These sit in the same roles database, with a short note written for this business.
Freelancer
Creates campaign graphics, ad creatives, presentation visuals, and brand assets for client projects and pitches.
Freelancer
Films and edits client interviews, promotional videos, and social content for campaign launches and ads.
Freelancer
Handles technical audits, keyword planning, on page recommendations, and search performance improvements for client websites.
If you would like someone to build these flows for a digital marketing agency, tell us a little and we can match you with an agency. We don’t list agencies on this site.
Other business types in Marketing & Creative.
Marketing & Creative
Marketing & Creative
Marketing & Creative
Marketing & Creative
Marketing & Creative
Marketing & Creative