CX · Customer experience
The moments clients feel.
The moments a winery client feels looked after. Keep these with people, and let an agent prepare, remind and follow up.
Business type · Food & Hospitality
AI agents for Wineries
What should stay human at a winery, what an agent can take on, and the roles that make it run.
How the work splits.
SX · Staff experience
People not buried in admin.
Less admin for the people who work at a winery, so they can stay present in the work that needs them.
BX · Business experience
A healthier business.
Leads, bookings and the numbers behind a winery. Agents can surface the gaps; the owner still decides.
Main roles
The people a winery usually employs. Each card is written for this business, then links out to the full role page.
Role
Owner-Operator
Runs the winery, oversees production and the cellar door, and sets the wine club, events, and distribution.
Role
Operations Manager
Coordinates vintage, cellar, cellar door staffing, and stock movement across the property.
Role
Customer Service Representative
Looks after cellar door and wine club enquiries, tastings, and event bookings.
Role
Sales Representative
Sells to restaurants, retailers, and club members, and looks after trade accounts and orders.
Role
Cellar Door Manager
Runs tastings and the cellar door team, manages bookings and events, grows the wine club, controls stock and reports sales.
Role
Farm Manager
Manages the vineyard through the season, from pruning and spraying to harvest planning, staff, contractors and records.
Role
Winemaker
Decides harvest timing, manages crushing, ferments, maturation, blending and bottling, and keeps winery production and compliance records.
Freelancers & agencies you might hire
Specialists a winery often brings in. These sit in the same roles database, with a short note written for this business.
Agency
Accounting Firm
Prepares accounts, tax, and advice on inventory, cellar door, and wholesale revenue.
Agency
Digital Marketing Agency
Manages the website, wine club campaigns, and local or trade promotions.
Freelancer
Freelance Photographer
Photographs the vineyard, cellar door, and bottles for the website, club emails, and labels.
Want this set up for you?
If you would like someone to build these flows for a winery, tell us a little and we can match you with an agency. We don’t list agencies on this site.
Related
Other business types in Food & Hospitality.