Answer enquiries about visits, events, functions and online orders
An agent can draft replies from the cellar door information. The manager handles anything about functions or a problem order.
AI for Cellar Door Managers
Cellar Door Manager
Runs the winery's cellar door, leading tastings and staff, managing bookings, wine club members, stock, events and sales targets.
What should stay human.
Keep and amplify
Lead tastings and serve visitors at the cellar door
Manage tasting, tour, lunch and group bookings
Run the wine club, including members, shipments, preferences and payments
Automate
Reconcile daily takings, card settlements and wine club payments
Tasks, by type of work.
Each task has an experience tag (CX, SX or BX), a verdict, and example agents that often help with this kind of work. Agent suggestions come from our editorial scores, not vendor claims.
Inbox
Ask happy visitors for reviews and draft replies to reviews
An agent can send review requests and draft replies. The manager replies personally to any negative review.
Bookings & calendar
Manage tasting, tour, lunch and group bookings
An agent can take standard bookings online and send confirmations. The manager handles groups, buses and special requests.
Example agents: Retell AI, Vapi, ElevenLabs
Spreadsheets & data
Run the wine club, including members, shipments, preferences and payments
An agent can process shipments and flag failed payments. The manager handles member questions and keeps the club growing.
Example agents: n8n
Report on sales, visitor numbers, conversion and wine club growth
An agent can build the report from the point of sale and bookings. The manager explains what is changing and why.
Reconcile daily takings, card settlements and wine club payments
Takings can be reconciled against the point of sale automatically, with differences flagged.
Content
Write emails, newsletters and wine club updates about releases and events
An agent can draft from tasting notes and the events calendar. The manager checks it sounds like the winery and the wine details are right.
Customer chat
Train and coach cellar door staff on wines, service and responsible service of alcohol
Training on wine and hospitality needs a person who can taste with the team and model the experience.
Admin
Lead tastings and serve visitors at the cellar door
Telling the winery's story, and reading what each visitor will enjoy, is the core of the job. It stays human.
Monitor cellar door stock and order wine, glassware and merchandise
An agent can track sales and draft orders. The manager checks vintages, allocations and what is really on the shelf.
Example agents: n8n
Time freed, and where it goes.
Work an agent can take on
What comes off the desk.
- Reconcile daily takings, card settlements and wine club payments
Where those hours should go
Back into people, and the business.
- CX —Lead tastings and serve visitors at the cellar door
- CX —Manage tasting, tour, lunch and group bookings
- CX —Run the wine club, including members, shipments, preferences and payments
- CX —Write emails, newsletters and wine club updates about releases and events
- CX —Answer enquiries about visits, events, functions and online orders
- CX —Ask happy visitors for reviews and draft replies to reviews
- SX —Train and coach cellar door staff on wines, service and responsible service of alcohol
- BX —Monitor cellar door stock and order wine, glassware and merchandise
- BX —Report on sales, visitor numbers, conversion and wine club growth
Seen at
Business types where this role often appears, with a note on how it shows up there.
Want this set up for you?
If you would like someone to build these cellar door manager flows in your business, tell us a little and we can match you with an agency. We don’t list agencies on this site.