Send a weekly spend and lead update
Short updates can be generated from the ad account and sent automatically.
AI for Paid Ads Agencies
Paid Ads Agency
Creates ad campaigns, writes copy, designs creatives, manages budgets, optimizes targeting, reports results, and improves lead or sales performance for clients.
What should stay human.
Keep and amplify
Write and test ad copy for a client's campaign
Adjust bids, budgets and targeting from the results
Research competitors, keywords and audiences
Automate
Build the monthly performance report for each client
Check conversion tracking and landing page forms
Send a weekly spend and lead update
Tasks, by type of work.
Each task has an experience tag (CX, SX or BX), a verdict, and example agents that often help with this kind of work. Agent suggestions come from our editorial scores, not vendor claims.
Inbox
Spreadsheets & data
Adjust bids, budgets and targeting from the results
Platforms already automate a lot of bidding. The agency still sets the goals, limits and audiences.
Build the monthly performance report for each client
Pulling spend, leads and return figures from the ad platforms is automatable.
Documents
Write a proposal for a new campaign or retainer
An agent can draft from past proposals. The agency sets the strategy and fee.
Research
Research competitors, keywords and audiences
An agent can gather the data. The agency decides where to compete.
Content
Write and test ad copy for a client's campaign
An agent can draft variations. The agency chooses what fits the brand, offer and platform rules.
Design or brief ad creatives for a campaign
An agent can produce variations from a template. The agency checks brand and claims.
Customer chat
Run the monthly results call with the client
Agreeing what to spend, and what leads are actually worth it, needs a conversation.
Admin
Check conversion tracking and landing page forms
Automated checks can alert when tracking or a form breaks.
Set up a new campaign structure in the ad account
An agent can draft campaigns, ad groups and assets. The agency reviews before anything goes live.
Time freed, and where it goes.
Work an agent can take on
What comes off the desk.
- Build the monthly performance report for each client
- Check conversion tracking and landing page forms
- Send a weekly spend and lead update
Where those hours should go
Back into people, and the business.
- CX — Run the monthly results call with the client
- SX — Staff experience: more time for the work that needs a person
- BX — Write and test ad copy for a client's campaign
- BX — Adjust bids, budgets and targeting from the results
- BX — Research competitors, keywords and audiences
- BX — Design or brief ad creatives for a campaign
- BX — Write a proposal for a new campaign or retainer
- BX — Set up a new campaign structure in the ad account
Seen at
Business types where this role often appears, with a note on how it shows up there.
Hired in
AI agents for Powersports Dealers
Runs campaigns for vehicle listings, accessory promotions, and seasonal sales events to generate showroom enquiries.
Hired in
AI agents for RV Dealers
Runs search and marketplace advertising for RV inventory, finance offers, dealership events, and lead generation campaigns.
Hired in
AI agents for Social Media Management Agencies
Runs paid social campaigns, audience targeting, budget management, and conversion reporting for client advertising projects.
Hired in
AI agents for Online Stores
Runs shopping, search, and retargeting campaigns to drive traffic, acquire customers, and improve return on ad spend.
Hired in
AI agents for Motorcycle Dealers
Manages search and marketplace advertising for new stock, used bikes, finance offers, and service promotions.
Hired in
AI agents for Automation Companies
Runs search and paid social campaigns to generate leads for automation audits, consulting, and implementation projects.
Hired in
AI agents for Shopify Agencies
Runs paid social and search campaigns for client stores that need media buying beyond the agency's in house team.
Want this set up for you?
If you would like someone to build these paid ads agency flows in your business, tell us a little and we can match you with an agency. We don’t list agencies on this site.