Role · Agency · Marketing & Sales
PR Agency
Plans media outreach, writes press releases, pitches journalists, coordinates interviews, manages reputation issues, and tracks coverage for client businesses.
What should stay human.
Keep and amplify
The welcome, and anything with feeling.
The welcome, and anything with feeling. An agent can draft or prepare; a person should still be in the conversation.
Automate
Routine admin and the weekly numbers.
Routine admin, reminders and the weekly numbers. These are the hours an agent can usually take back.
Tasks, by type of work.
In progress
We're mapping this role's tasks now. Check back soon.
Seen at
Business types where this role often appears, with a note on how it shows up there.
Hired in
Online Reputation Management Service
Assists with sensitive media issues, public statements, and crisis communication when client reputation concerns escalate publicly.
Hired in
Criminal Defense Attorney
Assists with media statements and reputation management in matters that attract public attention or sensitive scrutiny.
Hired in
Video Production Company
Helps the company gain press coverage, industry visibility, and launch support for major campaigns or announcements.
Hired in
Executive Coach
Supports media placements, speaking opportunities, podcast outreach, and profile building for the coach and their programs.
Hired in
Eating Disorder Treatment Center
Supports public communications, referral visibility, and media handling for a sensitive healthcare service and community education work.
Hired in
Fertility Clinic
Supports public communications, media responses, and reputation management around services, announcements, and sensitive patient topics.
Hired in
International School
Supports media communications, school announcements, and reputation management for enrolment and community relations.
Hired in
Title Company
Supports reputation management, referral events, and local visibility with real estate professionals and lending partners.
Hired in
Barrister
Supports media opportunities, speaking visibility, and professional reputation management with legal directory and press outreach.
Hired in
Event Planner
Helps secure media coverage, partnerships, and publicity for major public events or brand activations.
Hired in
Book Publisher
Coordinates media outreach, author interviews and review coverage around launches and seasonal publishing campaigns.
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