Send a fortnightly progress update
A short update can be generated from the tracker and sent automatically.
AI for Marketing Consultants
Marketing Consultant
Advises businesses on marketing strategy, reviews campaigns, identifies target audiences, recommends channels, analyzes performance data, and helps improve customer acquisition.
What should stay human.
Keep and amplify
Run a strategy session and agree what the business is trying to achieve
Research audiences, channels and competitors
Write a recommendations report or marketing plan
Automate
Schedule reviews, workshops and presentation dates
Check tracking, forms and landing-page paths
Send a fortnightly progress update
Tasks, by type of work.
Each task has an experience tag (CX, SX or BX), a verdict, and example agents that often help with this kind of work. Agent suggestions come from our editorial scores, not vendor claims.
Inbox
Bookings & calendar
Schedule reviews, workshops and presentation dates
Finding times and sending the agenda is routine.
Spreadsheets & data
Review campaign results and recommend what to change
An agent can pull the figures and flag what's moving. The consultant decides the next move.
Documents
Write a recommendations report or marketing plan
An agent can draft from the research pack. The consultant stands behind the advice.
Write a proposal for a project or a retainer
An agent can draft from past proposals. The consultant sets the scope and fee.
Research
Research audiences, channels and competitors
An agent can gather and summarise the data. The consultant decides where the business should compete.
Content
Plan the campaign calendar and channel mix
An agent can propose a calendar from the plan. The consultant and owner agree it.
Customer chat
Run a strategy session and agree what the business is trying to achieve
Understanding the offer, the customers and the constraints is a conversation.
Talk the owner through a result that missed the mark, or a change in spend
Honest advice about money and attention needs a conversation.
Admin
Check tracking, forms and landing-page paths
Automated checks can alert when tracking or a form breaks.
Time freed, and where it goes.
Work an agent can take on
What comes off the desk.
- Schedule reviews, workshops and presentation dates
- Check tracking, forms and landing-page paths
- Send a fortnightly progress update
Where those hours should go
Back into people, and the business.
- CX — Run a strategy session and agree what the business is trying to achieve
- CX — Talk the owner through a result that missed the mark, or a change in spend
- SX — Staff experience: more time for the work that needs a person
- BX — Research audiences, channels and competitors
- BX — Write a recommendations report or marketing plan
- BX — Plan the campaign calendar and channel mix
- BX — Review campaign results and recommend what to change
- BX — Write a proposal for a project or a retainer
Seen at
Business types where this role often appears, with a note on how it shows up there.
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