Review search terms and add negative keywords
An agent can flag irrelevant searches. The specialist decides what to exclude.
AI for Google Ads Specialists
Google Ads Specialist
Builds and manages search advertising campaigns, researches keywords, writes ads, adjusts bids and budgets, and reports on leads and conversions.
What should stay human.
Keep and amplify
Review search terms and add negative keywords
Write and test ad copy for local services
Adjust budgets and bids by service and suburb
Automate
Build the monthly leads and cost report
Check conversion tracking and call tracking
Tasks, by type of work.
Each task has an experience tag (CX, SX or BX), a verdict, and example agents that often help with this kind of work. Agent suggestions come from our editorial scores, not vendor claims.
Spreadsheets & data
Adjust budgets and bids by service and suburb
Platform bidding automates much of this. The specialist sets the goals and limits.
Build the monthly leads and cost report
Pulling data from the ad account into a report is automatable.
Documents
Set up a new campaign for a service or season
An agent can draft the structure. The specialist reviews before launch.
Research
Research local competitors and keywords
An agent can gather data. The specialist chooses where to compete.
Content
Write and test ad copy for local services
An agent can draft variations. The specialist checks offers and claims.
Customer chat
Discuss results and priorities with the owner
Agreeing on what jobs the business wants is a conversation.
Admin
Check conversion tracking and call tracking
Automated checks can alert when tracking stops.
Time freed, and where it goes.
Work an agent can take on
What comes off the desk.
- Build the monthly leads and cost report
- Check conversion tracking and call tracking
Where those hours should go
Back into people, and the business.
- CX — Discuss results and priorities with the owner
- SX — Staff experience: more time for the work that needs a person
- BX — Review search terms and add negative keywords
- BX — Write and test ad copy for local services
- BX — Adjust budgets and bids by service and suburb
- BX — Research local competitors and keywords
- BX — Set up a new campaign for a service or season
Seen at
Business types where this role often appears, with a note on how it shows up there.
Hired in
AI agents for Mattress Stores
Runs campaigns for mattress shoppers comparing brands, comfort types, and current promotions in the local market.
Hired in
AI agents for Security System Installers
Runs local advertising for alarm installation, CCTV setup, and security upgrades to generate quote requests.
Hired in
AI agents for Water Filtration Installers
Runs local search campaigns targeting homeowners and businesses looking for water filtration installation and servicing.
Hired in
AI agents for Pressure Washing Services
Runs local search campaigns for driveway, exterior, and commercial cleaning leads in target service areas.
Hired in
AI agents for Deck Builders
Runs local search campaigns for deck building, repairs, and outdoor construction leads in target suburbs.
Hired in
AI agents for Lawn Mower Repair Services
Runs local ads for mower repairs, servicing, and seasonal tune ups to attract nearby homeowners and contractors.
Hired in
AI agents for Auto Repair Shops
Runs local search campaigns for servicing, diagnostics and repairs to bring in new vehicle owners nearby.
Hired in
AI agents for Computer Repair Services
Runs local ads for laptop repair, virus removal, and same day service to drive enquiries.
Hired in
AI agents for Pool Supply Stores
Runs local search campaigns for pool chemicals, maintenance products and repair services during peak seasons.
Hired in
AI agents for Flooring Contractors
Runs suburb based campaigns for installation, repair, and replacement searches from homeowners and builders.
Hired in
AI agents for Trailer Dealers
Runs search campaigns for trailer sales, custom orders and local dealer enquiries to generate qualified leads.
Hired in
AI agents for Paintless Dent Repair Services
Runs local search campaigns targeting hail damage, car park dents, and same-day dent repair enquiries.
Hired in
AI agents for Pizza Restaurants
Manages local search ads targeting takeaway, delivery, and nearby dining customers during peak meal times.
Hired in
AI agents for Garage Door Suppliers
Runs local search campaigns for garage door supply, replacement, and opener products to generate phone calls and quote requests.
Hired in
AI agents for Pool Cleaning Services
Runs local search campaigns for pool cleaning, green pool treatment, and seasonal maintenance enquiries.
Hired in
AI agents for Fence Contractors
Runs search campaigns for fence installation, repairs, and urgent replacement jobs in the business service area.
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