CX · Customer experience
The moments clients feel.
The moments a doula client feels looked after. Keep these with people, and let an agent prepare, remind and follow up.
Business type · Allied Health & Therapy
AI agents for Doulas
What should stay human at a doula, what an agent can take on, and the roles that make it run.
How the work splits.
SX · Staff experience
People not buried in admin.
Less admin for the people who work at a doula, so they can stay present in the work that needs them.
BX · Business experience
A healthier business.
Leads, bookings and the numbers behind a doula. Agents can surface the gaps; the owner still decides.
Main roles
The people a doula usually employs. Each card is written for this business, then links out to the full role page.
Role
Doula
Supports clients through pregnancy, labor and early postpartum care, providing education, birth planning, comfort measures and follow-up visits.
Role
Owner-Operator
Runs the practice, manages client inquiries, schedules consultations, maintains records, coordinates referrals and oversees service delivery.
Role
Administrative Assistant
Handles intake forms, appointment confirmations, client emails, document filing and preparation of care resources for families.
Role
Customer Service Representative
Answers calls and messages, helps with bookings or orders, and resolves customer issues for the Doula.
Freelancers & agencies you might hire
Specialists a doula often brings in. These sit in the same roles database, with a short note written for this business.
Freelancer
Freelance Photographer
Takes maternity, newborn or brand photos for the website, brochures and social media content.
Freelancer
Freelance Web Developer
Maintains the website, updates service pages, fixes booking forms and ensures contact requests are working properly.
Agency
Accounting Firm
Prepares annual accounts, tax filings and financial advice for the practice owner and business structure.
Freelancer
Social Media Freelancer
Creates and schedules posts, updates listings, and helps the business stay visible locally.
Want this set up for you?
If you would like someone to build these flows for a doula, tell us a little and we can match you with an agency. We don’t list agencies on this site.
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