Agent update
Business agents in ChatGPT
ChatGPT Business Agents, announced on 10 Nov 2026, let eligible US ecommerce and online service businesses add a customer-facing agent in ChatGPT, still in beta, so people can ask about products and services from the information the business provides.
How to use ChatGPT Business Agents for small business
A Shopify clothing shop could claim its business in Business Hub, keep sizes, prices and stock up to date, and let a shopper comparing two jackets ask the agent which one suits travel. An online course provider could use the agent to explain what each plan includes, instead of sending people to a long FAQ. A US ecommerce brand can also sponsor the agent and use it as the destination for ChatGPT Ads. OpenAI says those placements are clearly labelled and kept separate from ChatGPT's own answers.
The agent is only open to eligible ecommerce and online service businesses in the United States. Businesses in other countries where ChatGPT is available can claim a profile and update their details, but the announcement says agent conversations have not yet expanded beyond the US. OpenAI does not share users' conversations or Business Agent chats with the business, and insights are only shown when there are enough interactions to meet its thresholds.
Most useful for: Customer Service Representative – Answer common questions in website chat, Ecommerce Manager – Reply to customer questions about orders, sizing and delivery, Front Desk Admin – Answer questions about hours, prices and parking in web chat
Frequently asked questions
Is this available outside the US?
The Business Agent itself is only open to eligible ecommerce and online service businesses in the United States. The 10 Nov 2026 announcement says OpenAI plans to expand to more markets later. Businesses in other countries where ChatGPT is available can still claim their business in Business Hub and keep their information current.
Is there a listed price, and how do I get started?
The announcement does not tie Business Agents to a ChatGPT Plus or Business plan, and it does not state a price. Eligible US businesses claim their organisation in Business Hub. Shopify merchants can connect their store from Business Hub or the Shopify admin. Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative.
Can the agent take an order or see our customer chats?
The announcement describes the agent answering questions and helping people explore offerings from the information the business provides. It does not say the agent can take payment or complete a checkout. OpenAI also says it does not share users' conversations or Business Agent chats with the business.