One reason is because there are more tools available to create online marketplaces.
For single-sided marketplaces, people can use Shopify, BigCommerce or WordPress (with plugins).
For two-sided marketplaces, people can use Sharetribe, WordPress (with plugins) or hire developers to create their marketplace.
Other factors include:
- The costs are getting lower
- Shows like Shark Tank & The Profit are making it seem easier
- People are now more used to having hundreds or thousands of followers. I feel this leads to the perception that they could attract this same amount of people to use their product.
As a beekeeper…would you use an online marketplace “for beekeepers” to buy/sell products, exchange information with other beekeepers?
It does sound like using a marketplace would work the best for what you’re looking to...