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Workflow Map

By Rich Peterson on May 31, 2023

What is a Workflow Map?

A workflow map is a tool that is used to map out a workflow in your business. The most common flow to map out is a service delivery flow that starts before a potential client finds your service and ends when they’re a referring client.

Example stages for this flow and areas covered would be:

  • Meet (meet your clients) – SEO, social media, online communities, offline communities, partnerships, social ads, Google ads, offline ads, referrals
  • Connect (connecting with clients) – contact form, phone, direct email, chat, video, survey, download, email list, quiz, website
  • Promise (setting service expectations) – direct sales process, educational marketing, testimonials, proposals, email marketing
  • Deliver (service delivery) – service delivery, CRM stages, customer support, knowledge base
  • Scale (delivering your service at scale) – SOPs, checklists, testimonial/review collection, referral process, business model canvas, workflow map

 

How do I build a workflow map?

To aid in the process, the workflow map can be developed across multiple mediums. The basic steps are:

  • Create a bullet-point list of the workflow steps you’d like to map
  • Cluster these bullet points into common areas like service delivery or client acquisition strategies
  • Optional: If you want to collaborate with your team and refine your steps, we recommend that you map out the steps on a physical/online whiteboard or a piece of paper so you can review the steps prior to transferring to Kanban software
  • Transfer your workflow map to Kanban software so you can refine your processes and decide on what to work on next

 

Do you offer a workflow map template?

We have created a workflow map template in Notion for you to use for your business.


Get Template on

 

How does a Workflow Coach help in this process?

A workflow coach can be useful for facilitating the documentation phase and ensuring that all team member’s comments & ideas are captured. After this initial stage, your coach will work with you to define the areas that should be worked on next and the combination of systems & processes to best suit a more human-centred / automated process.

 

Do you have an example of a workflow map?

I’ve created a short video on how the workflow map works, using the example of a childcare centre.

Posted in 🎬 Workflow.
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πŸ“š Table of Contents (skip to sections)

  • What is a Workflow Map?
  • How do I build a workflow map?
  • Do you offer a workflow map template?
  • How does a Workflow Coach help in this process?
  • Do you have an example of a workflow map?
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