These are our rules for naming your thing. Follow them or break them: No hyphens No more than 3 words in the name…with no hyphens. The only exception is a memorable, commonly-known sentence Make sure you can audibly say the name to a friend without them asking you how to spell it Avoid numbers in …
pSEO Website Builders Using programmatic SEO techniques, we’ve built websites with a combined word count of over half a billion words. These techniques only work for a fraction of ideas and industries. An example To explain how programmatic SEO works (pSEO), let me use an example. You’re running a company that offers life insurance. The …
Curation or Directory Website Builder There are a tonne of reasons why you’d build a website that is a curated collection of products or services. Some businesses use it as a resource to attract new clients. Entrepreneurs might use it as a way to earn affiliate payments for promoting products. An example of a curation …
What is a Workflow Map? A workflow map is a tool that is used to map out a workflow in your business. The most common flow to map out is a service delivery flow that starts before a potential client finds your service and ends when they’re a referring client. Example stages for this flow …
As an example of how to map out a workflow, I’ve created a short video on the process of creating and working with a workflow map at a childcare centre. For the example, I’ve mapped out a typical enrolment process for a centre and shown how you can use experiments to bring continuous improvement to …
The Creative Requests Process There are two main groups that use a creative requests process to submit and work on creative briefs, creative agencies and in-house creative teams. For the purpose of this guide, we’ll call the creative brief submitter, the client. Creative Requests Needs The client needs in the creative requests process are: …
Packaging services as a product Many of my clients have been offering professional services to clients and want to also offer products to their clients. Instead of trading time for money and charging per-hour, they want to package their services as a product and sell to more people. In this article, we’ll look at the …
Online Digital Whiteboards With the rise in collaborative workspaces and video chat sessions has come the need to be able to collaborate visually through online digital whiteboards. There main benefit over collaborating on documents and presentations is the real-time updates and the ability to work on a blank canvas together as a team. Top picks …
Standard Operating Procedures (SOPs) For a business to move from startup phase to small business phase they need a set of repeatable processes to create some operations that are standard. These are the tools to make this happen from speeding up the creating of SOPs to the way that your team uses SOPs. SOP Creation …