If you’re working as a Marketing Professor, one of your main priorities is ongoing professional development. In this article, we’ll look at books & courses for Marketing Professor’s as well as professional development activities you can do to earn PD points and stay up-to-date in the Education field.
Marketing Professor Books
For a Marketing Professor in the Education industry, I recommend “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger, which delves into why certain ideas and products go viral. “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath offers insights into effective communication. “Influence: The Psychology of Persuasion” by Robert B. Cialdini is essential for understanding the principles of persuasion. “Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan provides a comprehensive look at modern marketing strategies. Lastly, “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne explores innovative approaches to creating market space. These books will enhance your understanding and teaching of marketing principles.
For a Marketing Professor seeking professional development, I recommend “Digital Marketing Specialization” by the University of Illinois on Coursera, which covers essential digital marketing strategies. “Marketing Analytics” by the University of Virginia on Coursera offers valuable insights into data-driven decision-making. “Neuromarketing: Exploring the Brain of the Consumer” by Copenhagen Business School on Coursera delves into the psychological aspects of marketing. “Content Marketing Certification” by HubSpot Academy provides practical skills in content creation and strategy. Lastly, “Advanced Social Media Strategy” by Syracuse University on edX enhances expertise in leveraging social media for marketing purposes. These courses will help you stay current with industry trends and improve your teaching methodologies.
Marketing Professor PD points (Professional Development points)
As a Marketing Professor in the education industry, you can engage in various professional development activities each year to earn PD points. Attending and presenting at academic conferences allows you to stay updated on the latest research and trends. Publishing articles in peer-reviewed journals contributes to the academic community and enhances your expertise. Participating in workshops and webinars on innovative teaching methods can improve your instructional skills. Collaborating on research projects with colleagues fosters interdisciplinary knowledge. Enrolling in advanced courses or certifications in digital marketing keeps your skills current. Mentoring junior faculty or students provides valuable guidance and leadership experience. Lastly, joining professional organizations and attending their events can expand your professional network and offer additional learning opportunities.
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Marketing Professor Professional Development
Marketing Professor Training & Education
If you’re working as a Marketing Professor, one of your main priorities is ongoing professional development. In this article, we’ll look at books & courses for Marketing Professor’s as well as professional development activities you can do to earn PD points and stay up-to-date in the Education field.
Marketing Professor Books
For a Marketing Professor in the Education industry, I recommend “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger, which delves into why certain ideas and products go viral. “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath offers insights into effective communication. “Influence: The Psychology of Persuasion” by Robert B. Cialdini is essential for understanding the principles of persuasion. “Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan provides a comprehensive look at modern marketing strategies. Lastly, “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne explores innovative approaches to creating market space. These books will enhance your understanding and teaching of marketing principles.
Search for the books you need here.
Marketing Professor Courses
For a Marketing Professor seeking professional development, I recommend “Digital Marketing Specialization” by the University of Illinois on Coursera, which covers essential digital marketing strategies. “Marketing Analytics” by the University of Virginia on Coursera offers valuable insights into data-driven decision-making. “Neuromarketing: Exploring the Brain of the Consumer” by Copenhagen Business School on Coursera delves into the psychological aspects of marketing. “Content Marketing Certification” by HubSpot Academy provides practical skills in content creation and strategy. Lastly, “Advanced Social Media Strategy” by Syracuse University on edX enhances expertise in leveraging social media for marketing purposes. These courses will help you stay current with industry trends and improve your teaching methodologies.
Search for the courses you want to take here.
Marketing Professor PD points (Professional Development points)
As a Marketing Professor in the education industry, you can engage in various professional development activities each year to earn PD points. Attending and presenting at academic conferences allows you to stay updated on the latest research and trends. Publishing articles in peer-reviewed journals contributes to the academic community and enhances your expertise. Participating in workshops and webinars on innovative teaching methods can improve your instructional skills. Collaborating on research projects with colleagues fosters interdisciplinary knowledge. Enrolling in advanced courses or certifications in digital marketing keeps your skills current. Mentoring junior faculty or students provides valuable guidance and leadership experience. Lastly, joining professional organizations and attending their events can expand your professional network and offer additional learning opportunities.
Search for PD providers here.
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