How to Customize Your Shopify Checkout and Cart Page Using the Best Plugins

Question: I’m running a Shopify store and looking for a way to customize my checkout and cart pages. I want more flexibility to upsell, improve the user experience, and increase conversions, but I’m unsure which plugins to use. Can you recommend a solution that will help me achieve this without resorting to custom coding?

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When it comes to customizing Shopify’s checkout and cart pages, the native Shopify platform offers limited flexibility. While there are a few workarounds with Shopify themes, for a more advanced and user-friendly experience, you’ll want to use a plugin. I’ve looked at some manual ways to achieve this through Shopify’s Liquid code, but that approach requires coding skills and regular maintenance. Fortunately, there are several powerful apps available that can help you tailor your checkout and cart experience easily.

Let’s compare the four most popular checkout and cart customization plugins in the Shopify App Store:

1. ReConvert Upsell & Cross Sell
   • Features: ReConvert is highly focused on post-purchase upsells and offers thank-you page customization. You can add timers, videos, product recommendations, and more to keep engaging customers even after they’ve completed their purchase. It’s easy to use with drag-and-drop functionality.
   • Pros: Great for boosting conversions with upsells, customizable templates, and built-in analytics.
   • Cons: Limited pre-checkout customization options; primarily focused on post-purchase optimization.
2. Upsell & Cross-Sell Booster
   • Features: This app allows for upselling and cross-selling during the checkout process itself, which is great for increasing average order value (AOV). You can display related products or special offers directly on the cart page, making it easy for customers to add more items to their cart.
   • Pros: Effective at boosting AOV, seamless integration with your store, and offers quick setup.
   • Cons: It doesn’t provide extensive customization of the checkout page itself, but it’s perfect for adding upsell features.
3. Dynamic Checkout Button
   • Features: This plugin adds more checkout options to the cart page, such as Apple Pay, Google Pay, and other express payment methods. It’s perfect for improving user experience by reducing the friction of the checkout process.
   • Pros: Increased flexibility in payment options, enhances the customer checkout experience with quicker payment methods.
   • Cons: Focuses mainly on payment customization, with no options for adding upsells or cross-sells.
4. Checkout Booster
   • Features: Checkout Booster lets you add various trust badges, countdown timers, and exit-intent offers to the checkout page. The goal is to build trust and urgency during the checkout process to minimize cart abandonment.
   • Pros: Excellent at reducing cart abandonment with well-placed trust signals, easy-to-use templates.
   • Cons: Limited beyond adding urgency and trust badges—no upselling or advanced customization.

Recommendation:

After weighing the options, ReConvert Upsell & Cross Sell comes out as the most comprehensive choice, especially if you’re looking for a solution that goes beyond just tweaking the checkout page. While it focuses on post-purchase customization, it has some upsell options you can introduce earlier, and its drag-and-drop functionality makes it ideal for store owners who don’t want to mess with code. It’s an all-in-one tool to increase conversions, which is likely your main goal with checkout page customization.

How to Install ReConvert Upsell & Cross Sell:

1. Visit the ReConvert Upsell & Cross Sell app page.
2. Click on the “Add app” button to start the installation process.
3. After installation, navigate to your Shopify Admin panel and go to Apps.
4. Find ReConvert Upsell & Cross Sell in your list of installed apps and click on it.
5. Follow the in-app setup wizard to choose which upsells and thank-you page elements you want to customize.
6. Use the drag-and-drop editor to create and publish your customizations live to your store.

In just a few steps, you’ll have a more personalized and engaging checkout and post-purchase experience that can lead to increased conversions and average order values.