How to Choose the Best Wishlist Plugin for Shopify

Question:
I’m looking for a wishlist plugin for my Shopify store that can help boost customer engagement and improve conversion rates. I’d like to know what the best options are, what features they offer, and which one you would recommend based on overall performance and ease of installation.

Answer:
When it comes to adding wishlist functionality to your Shopify store, several great plugins can enhance customer experience and boost engagement. Let’s look at four of the most popular wishlist apps on Shopify, their key features, and which one I’d recommend.

1. Wishlist Plus

Wishlist Plus is a well-rounded option with robust features for both merchants and customers. It integrates seamlessly with platforms like Klaviyo and Mailchimp and supports multiple wishlist types (e.g., guest, favorites, shareable wishlists). It also allows for custom branding and detailed conversion analytics, making it ideal for businesses focused on both aesthetic and data-driven decisions. One downside is that its free plan has limited features. However, the paid tiers offer automated wishlist reminders and multi-language support, which can be highly beneficial as your store grows.

Key Features:

• Supports guest and shareable wishlists
• Integrates with email marketing platforms
• Conversion analytics and stock alerts

2. Growave: Loyalty & Wishlist

Growave is another excellent option that combines wishlists with loyalty programs, customer reviews, and social logins. It’s a great choice if you’re looking for an all-in-one tool that covers customer retention and loyalty. Growave allows customers to share wishlists via email and social media, which can help generate organic traffic. It’s highly customizable, offering various reward and engagement features.

Key Features:

• Combines wishlists, loyalty, and reviews
• Social media integration for easy sharing
• Detailed customer loyalty analytics

3. Wishlist Rocket

Wishlist Rocket is a free, easy-to-install app that provides a clean and intuitive wishlist experience for customers. While it lacks some advanced customization and analytics found in other options, its mobile optimization and seamless integration with Shopify themes make it a solid choice for small stores looking for a simple solution. It’s a good option if you want to boost engagement without committing to a paid plan.

Key Features:

• Free plan available
• Mobile-friendly design
• Instant checkout from the wishlist popup

4. Smile.io

If you’re also interested in loyalty and rewards, Smile.io is another top choice. While primarily a loyalty app, it includes wishlist functionality to reward customers for engagement like adding items to their wishlist or sharing it. It’s designed to integrate well with Shopify and is known for being easy to use, but it’s more expensive than others, especially if you want access to more advanced features like personalized emails.

Key Features:

• Combines wishlists with loyalty rewards
• Highly customizable
• Expiring points feature for re-engagement

My Recommendation

For most Shopify store owners, I would recommend Wishlist Plus. It strikes a good balance between affordability, customization, and functionality. The ability to integrate with your email marketing tools and the analytics it provides can help you turn wishlists into sales more effectively than some simpler options like Wishlist Rocket. However, if you’re looking for an all-in-one solution that includes reviews and loyalty programs, Growave is a strong alternative.

How to Install Wishlist Plus

1. Go to the Shopify App Store and search for Wishlist Plus.
2. Click “Add app” and follow the prompts to connect it to your store.
3. Once installed, customize the settings in your Shopify admin to match your store’s theme and preferences.
4. Configure the app to integrate with your email marketing services like Klaviyo or Mailchimp if desired.
5. Launch and monitor your wishlist performance via the app’s dashboard.

Whichever plugin you choose, implementing a wishlist feature will help engage your customers and encourage them to return and purchase the products they love!