Further details of question: We are a online company that specializes in online culinary courses (cooking) and soon to be merchandise. However we are relatively new and need to move into a promising online presence.
We really need to find out how we can benefit from opportunities to increase site traffic and sales. As of right now all of our online course sales are generated through an online platform Udemy. What are some of our options for selling our cooking courses on our own site, on other platforms and for selling our merchandise online?
Answer: Congratulations on your Udemy success with your cooking classes. The major advantage of having your courses on Udemy is that they’re exposed to more customers and the downside is that you don’t have their email addresses, can’t promote your other merchandise and have to sell your courses at retail & sale prices according to Udemy’s schedule.
If you’re looking for a way to increase engagement through Udemy and cross-promote your merchandise/products on the platform, your only options are through the Bonus lecture (at the end of each course where you’re allowed to promote external products) and subtly through educational/promotional announcements. For Udemy announcements, you are allowed to have links to your website blog posts and can hope that some visitors sign up to your email list (although this can’t be prominent in the article you share).
For selling your course on your own site, you could link out to your Udemy course (to earn a higher % of sales or using your Udemy affiliate link to earn money on your course sale and potential sale of other courses during the same site visit). If you are linking out, you could also include a shopping cart for your own merchandise or set up a tool like Shopify on your own subdomain to make selling simpler.
You could also use a platform like Teachable to make it easy to host and sell your courses, starting on the free plan.
For online course marketplaces, see this article on the best options to consider.
Note:Â Get in touch if you’re in need of advice regarding your own online course plan and strategy.
Plenty of software programs allow you to create project templates or manually create checklists from tasks that you need to do. What you’re looking for is reusable checklist software that can be used over and over to rerun checklists & processes. We’d recommend that you look into: Process Street – an excellent free reusable checklist …
Question: What’s the best scheduling plugin for Webflow to handle client bookings, automate scheduling tasks, and streamline workflows without needing to code everything manually? If you’re looking to integrate scheduling functionality into your Webflow site, there are plenty of options available. But with so many plugins offering different features, it’s tricky to figure out which …
In this series, we’ll look at how a Notion consultant would plan out the work with a client based on their Notion freelancer requirements. Job Requirements Job Description About Us: We’re a fast-growing short-term rental property management company seeking a Notion expert who can transform our internal wiki and workflow processes.  We rely heavily on Airtable …
How do I get more awareness & sales of my online course?
Further details of question: We are a online company that specializes in online culinary courses (cooking) and soon to be merchandise. However we are relatively new and need to move into a promising online presence.
We really need to find out how we can benefit from opportunities to increase site traffic and sales. As of right now all of our online course sales are generated through an online platform Udemy. What are some of our options for selling our cooking courses on our own site, on other platforms and for selling our merchandise online?
Answer: Congratulations on your Udemy success with your cooking classes. The major advantage of having your courses on Udemy is that they’re exposed to more customers and the downside is that you don’t have their email addresses, can’t promote your other merchandise and have to sell your courses at retail & sale prices according to Udemy’s schedule.
If you’re looking for a way to increase engagement through Udemy and cross-promote your merchandise/products on the platform, your only options are through the Bonus lecture (at the end of each course where you’re allowed to promote external products) and subtly through educational/promotional announcements. For Udemy announcements, you are allowed to have links to your website blog posts and can hope that some visitors sign up to your email list (although this can’t be prominent in the article you share).
For selling your course on your own site, you could link out to your Udemy course (to earn a higher % of sales or using your Udemy affiliate link to earn money on your course sale and potential sale of other courses during the same site visit). If you are linking out, you could also include a shopping cart for your own merchandise or set up a tool like Shopify on your own subdomain to make selling simpler.
You could also use a platform like Teachable to make it easy to host and sell your courses, starting on the free plan.
For online course marketplaces, see this article on the best options to consider.
Note:Â Get in touch if you’re in need of advice regarding your own online course plan and strategy.
Related Posts
What is the best reusable checklist software?
Plenty of software programs allow you to create project templates or manually create checklists from tasks that you need to do. What you’re looking for is reusable checklist software that can be used over and over to rerun checklists & processes. We’d recommend that you look into: Process Street – an excellent free reusable checklist …
Best Scheduling Plugins for Webflow: Which One Should You Use?
Question: What’s the best scheduling plugin for Webflow to handle client bookings, automate scheduling tasks, and streamline workflows without needing to code everything manually? If you’re looking to integrate scheduling functionality into your Webflow site, there are plenty of options available. But with so many plugins offering different features, it’s tricky to figure out which …
Notion Consultant & Expert to Elevate Our Intranet and Workflow
In this series, we’ll look at how a Notion consultant would plan out the work with a client based on their Notion freelancer requirements. Job Requirements Job Description About Us: We’re a fast-growing short-term rental property management company seeking a Notion expert who can transform our internal wiki and workflow processes.  We rely heavily on Airtable …