How Can a Healthcare Company Create a Careers Page That Attracts the Right Talent?

When managing recruitment for a healthcare company, you need a solution that not only allows you to post open positions but also helps you create an engaging, branded careers page to attract the right candidates. How can a healthcare organization build a careers page that highlights its unique culture, values, and the specialized roles it offers, without needing extensive IT support or web design expertise?

The challenge many healthcare organizations face is balancing the need for a user-friendly, professional careers page with the complexities of recruiting for specialized medical positions. Standard job boards often don’t provide the necessary customization to align with your organization’s branding or convey its unique workplace culture. Additionally, healthcare companies must ensure that their job postings reflect the specifics of healthcare roles, which may require more detailed descriptions or certifications than other industries.

The Problem: Creating a Branded, Engaging Careers Page

One of the biggest pain points for healthcare companies when recruiting is building a branded careers page that stands out from the generic listings on job boards. A careers page is often a candidate’s first impression of your company. For healthcare organizations, it’s crucial that this page communicates professionalism, trust, and your commitment to patient care—all while detailing complex job requirements and expectations for medical roles.

Smaller healthcare organizations, such as private clinics or regional hospitals, often don’t have a full IT or web design team available to craft custom careers pages. This leaves them reliant on outdated or hard-to-navigate pages that fail to engage high-quality candidates. Moreover, without a well-designed interface, candidates may struggle to find relevant positions, leading to frustration and drop-offs during the application process.

Comparing Software Options: Manual, Generic, or Custom-Built Solutions

There are a few different approaches healthcare companies can take when it comes to building their careers pages:

1. Manual Web Development
   • Pros: Complete customization is possible; can tailor the design, branding, and job listings to the exact needs of the healthcare organization.
   • Cons: This option requires hiring a web development team, which can be costly and time-consuming. Additionally, maintaining and updating the page for new job postings requires ongoing support.
2. Generic Job Boards
   • Pros: Easy to set up and manage; sites like Indeed or LinkedIn allow companies to post jobs without needing technical expertise.
   • Cons: These platforms don’t offer much customization or branding control. As a result, the jobs appear among many others in the healthcare sector without a distinct look or feel. Moreover, they lack the ability to highlight your company culture or specific requirements, which is critical in healthcare hiring.
3. Custom-Built Careers Pages Using CMS or ATS
   • Pros: Using a content management system (CMS) like WordPress allows for some degree of customization. An applicant tracking system (ATS) may also offer options to create a branded careers page, streamlining the process.
   • Cons: Both of these systems still require a moderate amount of IT involvement, design skills, and ongoing management to keep the careers page updated and optimized. They may also lack healthcare-specific job listing functionalities that streamline the recruitment of specialized roles.

The Best Solution: Workable’s Careers Pages Feature for Healthcare Companies

After considering the options, I recommend using Workable’s Careers Pages feature, specifically tailored to the needs of healthcare organizations. Workable provides an out-of-the-box solution that combines ease of use with professional customization, allowing healthcare companies to build fully branded careers pages without the need for a web development team.

Why Workable?
The Careers Pages feature within Workable offers a robust platform where healthcare companies can:

• Customize the careers page to match their brand, including logos, colors, and messaging that align with the organization’s mission and values.
• Easily list specialized healthcare roles with fields that allow for detailed descriptions, certifications, and qualifications, ensuring that each posting is clear and targeted to the right audience.
• Integrate job applications directly into the ATS, streamlining the hiring process from application to onboarding.
• Provide a mobile-friendly experience that ensures candidates, many of whom might be busy healthcare professionals themselves, can browse and apply for jobs on any device.

Unlike other options that require heavy IT involvement or are too generic for healthcare recruitment needs, Workable’s Careers Pages are ready to use but flexible enough to showcase your organization’s uniqueness. This feature is particularly valuable for smaller healthcare organizations that need a professional appearance without the costs or delays associated with custom-built solutions.

Example Scenario: How a Regional Hospital Uses Workable’s Careers Pages

Imagine a regional hospital that specializes in multiple areas, including maternity, oncology, and emergency services. The hospital frequently hires for highly specialized roles such as neonatal nurses, emergency care physicians, and laboratory technicians, each requiring specific certifications and experience.

By using Workable’s Careers Pages, the hospital is able to:

• Customize the Page: The HR team quickly uploads the hospital’s logo, selects colors that match its brand, and adds a welcoming message that speaks to their mission of providing community-focused healthcare.
• Post Specialized Roles: The HR team creates detailed job descriptions for roles like “Emergency Care Physician” that include specific requirements such as board certifications, years of experience, and necessary soft skills like teamwork and crisis management.
• Attract the Right Candidates: Potential candidates can easily navigate the careers page, find relevant positions based on their specialization, and apply directly from their phones during a break at their current healthcare job.

As a result, the hospital’s careers page stands out as both professional and user-friendly, increasing the number of qualified candidates applying for their open positions.

Workable’s Careers Pages Simplifies Healthcare Recruitment

For healthcare companies looking to create a branded, engaging careers page without the complexities of manual web development, Workable’s Careers Pages feature offers a balanced solution. It simplifies the process while still offering the flexibility to meet the unique needs of healthcare organizations. This feature helps you attract the right talent by presenting your organization professionally and providing a seamless experience for candidates.

If your healthcare organization struggles with keeping its careers page updated or professional, Workable’s Careers Pages can give you the tools you need to manage recruitment efficiently—without the IT headache.