I’ve been experimenting with value-pricing in my freelancing work and have had my perceptions of value-based pricing turned around after listening to over 6 hours of podcast episodes.
In the past, I always wanted to be the robin hood of pricing. Steal from the rich (those greedy freelancers who charge thousands) and give to the poor (freelancers like me showing people how to do things cheaply).
I was wrong in thinking that it’s all about price and that selling something for next to nothing was the answer.
Really, I’m selling a finite resource (my time) alongside my skills (that others have), packaged with how I make people feel and a bunch of promises around what I’ll deliver and when.
It’s not a commodity and it’s not two dimensional. It’s complex and tied into risk, the products, the research, the work and the support. It can’t be a cost plus profit model as it’s more than this.
If you’re like me, you’re reading this thinking it’s some poor excuse to charge thousands and think of yourself as Einstein solving the pressing problems of the world. You’re probably not but what you are doing is solving the pain for someone, rescuing the time for someone and helping someone sleep easier at night. What’s the cost of that?
Most of this comes down to mindset and I haven’t nailed it but I’m slightly further down the road.
Build It In this stage we develop the core of your online platform: A professional website for your real estate agency business A professional profile on relevant social networks Core outlets for spreading engaging content Optional customised CRM to suit your business Optional email help desk to boost customer satisfaction Boost It In this stage …
Grab a coffee, it’s late Friday morning and you’re getting admin done. Scan the forms, update the spreadsheets, send emails and make some phone calls. There will always be some mindless busy work but, if you’re like 90% of the population, you’re doing too much. Your hourly wage isn’t producing a sustainable ROI and your …
Automate as many non client facing tasks as possible. Build into your workplace a culture of kaizen, continual improvement and incentive your staff to automate the parts of their job that don’t provide client-facing value. Whether it’s filtering emails, task management automation, automated messaging, helpful notifications or others, create a workplace whether ideas are shared, …
Generosity tied to value
I’ve been experimenting with value-pricing in my freelancing work and have had my perceptions of value-based pricing turned around after listening to over 6 hours of podcast episodes.
In the past, I always wanted to be the robin hood of pricing. Steal from the rich (those greedy freelancers who charge thousands) and give to the poor (freelancers like me showing people how to do things cheaply).
I was wrong in thinking that it’s all about price and that selling something for next to nothing was the answer.
Really, I’m selling a finite resource (my time) alongside my skills (that others have), packaged with how I make people feel and a bunch of promises around what I’ll deliver and when.
It’s not a commodity and it’s not two dimensional. It’s complex and tied into risk, the products, the research, the work and the support. It can’t be a cost plus profit model as it’s more than this.
If you’re like me, you’re reading this thinking it’s some poor excuse to charge thousands and think of yourself as Einstein solving the pressing problems of the world. You’re probably not but what you are doing is solving the pain for someone, rescuing the time for someone and helping someone sleep easier at night. What’s the cost of that?
Most of this comes down to mindset and I haven’t nailed it but I’m slightly further down the road.
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Automate as many non client facing tasks as possible. Build into your workplace a culture of kaizen, continual improvement and incentive your staff to automate the parts of their job that don’t provide client-facing value. Whether it’s filtering emails, task management automation, automated messaging, helpful notifications or others, create a workplace whether ideas are shared, …