I’ve been experimenting with value-pricing in my freelancing work and have had my perceptions of value-based pricing turned around after listening to over 6 hours of podcast episodes.
In the past, I always wanted to be the robin hood of pricing. Steal from the rich (those greedy freelancers who charge thousands) and give to the poor (freelancers like me showing people how to do things cheaply).
I was wrong in thinking that it’s all about price and that selling something for next to nothing was the answer.
Really, I’m selling a finite resource (my time) alongside my skills (that others have), packaged with how I make people feel and a bunch of promises around what I’ll deliver and when.
It’s not a commodity and it’s not two dimensional. It’s complex and tied into risk, the products, the research, the work and the support. It can’t be a cost plus profit model as it’s more than this.
If you’re like me, you’re reading this thinking it’s some poor excuse to charge thousands and think of yourself as Einstein solving the pressing problems of the world. You’re probably not but what you are doing is solving the pain for someone, rescuing the time for someone and helping someone sleep easier at night. What’s the cost of that?
Most of this comes down to mindset and I haven’t nailed it but I’m slightly further down the road.
I feel your pain on this one. Although it’s become so much easier to create and send out email newsletters using tools like Mailchimp, Mailmunch, Convertkit and Drip, it’s still quite fiddly to look through all the specs, work out the pricing (do I pay per list or per subscriber?) and then look at the …
There are three main ways for you to have information flow through into your project management system: Using the email-in feature to send data to a particular workspace, project or client record Connect a webform builder like Typeform and have the information emailed in or synced using Zapier Use the webform feature that comes with some …
I had this question recently and want to dive a little deeper into it that the standard list post of DIY online course platforms. Just in case, if you don’t have time to read the deeper why behind choosing an online course hosting platform, go and check out (in this order): Teachable (free plan then $39 …
Generosity tied to value
I’ve been experimenting with value-pricing in my freelancing work and have had my perceptions of value-based pricing turned around after listening to over 6 hours of podcast episodes.
In the past, I always wanted to be the robin hood of pricing. Steal from the rich (those greedy freelancers who charge thousands) and give to the poor (freelancers like me showing people how to do things cheaply).
I was wrong in thinking that it’s all about price and that selling something for next to nothing was the answer.
Really, I’m selling a finite resource (my time) alongside my skills (that others have), packaged with how I make people feel and a bunch of promises around what I’ll deliver and when.
It’s not a commodity and it’s not two dimensional. It’s complex and tied into risk, the products, the research, the work and the support. It can’t be a cost plus profit model as it’s more than this.
If you’re like me, you’re reading this thinking it’s some poor excuse to charge thousands and think of yourself as Einstein solving the pressing problems of the world. You’re probably not but what you are doing is solving the pain for someone, rescuing the time for someone and helping someone sleep easier at night. What’s the cost of that?
Most of this comes down to mindset and I haven’t nailed it but I’m slightly further down the road.
Related Posts
I hate email marketing but want to publish a free newsletter
I feel your pain on this one. Although it’s become so much easier to create and send out email newsletters using tools like Mailchimp, Mailmunch, Convertkit and Drip, it’s still quite fiddly to look through all the specs, work out the pricing (do I pay per list or per subscriber?) and then look at the …
What the best software for creating webforms that send info to my project management software?
There are three main ways for you to have information flow through into your project management system: Using the email-in feature to send data to a particular workspace, project or client record Connect a webform builder like Typeform and have the information emailed in or synced using Zapier Use the webform feature that comes with some …
What is the best platform for hosting your online courses and why?
I had this question recently and want to dive a little deeper into it that the standard list post of DIY online course platforms. Just in case, if you don’t have time to read the deeper why behind choosing an online course hosting platform, go and check out (in this order): Teachable (free plan then $39 …
Messaging Apps
Research for a client regarding messaging apps, alternatives to Slack & other options that Skype: Slack Stride Fleep Glip