Communication Manager Professional Development

Communication Manager Training & Education

If you’re working as a Communication Manager, one of your main priorities is ongoing professional development. In this article, we’ll look at books & courses for Communication Manager’s as well as professional development activities you can do to earn PD points and stay up-to-date in the Marketing field.

Communication Manager Books

For a Communication Manager in the marketing industry, several books can significantly enhance professional development. “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath offers insights into creating memorable messages. “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger explores the science behind viral marketing. “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller provides a framework for effective brand communication. “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley is essential for mastering content creation. Lastly, “Influence: The Psychology of Persuasion” by Robert B. Cialdini delves into the principles of influencing and persuading audiences. These books collectively cover various aspects of communication, from crafting compelling messages to understanding consumer behavior.

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Communication Manager Courses

For a Communication Manager in the marketing industry seeking professional development, I recommend “Strategic Communication” by Dr. Karen Freberg on Coursera, which covers essential communication strategies. “Marketing Communications” by Paul Russell Smith on LinkedIn Learning offers practical insights into integrated marketing communications. “Content Marketing Masterclass” by Brad Merrill on Udemy provides a comprehensive guide to content strategy. “Crisis Communication” by Tim Tinker on edX is crucial for managing public relations crises. Lastly, “Digital Marketing Specialization” by the University of Illinois on Coursera offers a deep dive into digital marketing tactics and analytics. These courses will enhance your strategic, content, and crisis communication skills, essential for excelling in the marketing industry.

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Communication Manager PD points (Professional Development points)

As a Communication Manager in the marketing industry, you can engage in various professional development activities each year to earn PD points. Attending industry conferences and workshops can provide valuable insights and networking opportunities. Enrolling in online courses or certifications related to digital marketing, public relations, or content strategy can enhance your skill set. Participating in webinars and virtual summits can keep you updated on the latest trends and technologies. Joining professional associations and attending their events can offer additional learning and networking benefits. Writing articles or presenting at industry events can also contribute to your professional growth. Finally, mentoring junior colleagues or volunteering for industry-related causes can further develop your leadership and communication skills.

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