Brand Manager, Product Manager Training & Education
If you’re working as a Brand Manager, Product Manager, one of your main priorities is ongoing professional development. In this article, we’ll look at books & courses for Brand Manager, Product Manager’s as well as professional development activities you can do to earn PD points and stay up-to-date in the Marketing field.
Brand Manager, Product Manager Books
For a Brand Manager or Product Manager in the marketing industry, several books can provide valuable insights and strategies. “Building Strong Brands” by David A. Aaker is essential for understanding brand equity and management. “Hooked: How to Build Habit-Forming Products” by Nir Eyal offers a deep dive into creating engaging products. “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger explores why certain products and ideas catch on. “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne provides innovative approaches to market creation. Lastly, “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath is excellent for learning how to craft memorable and impactful messages. These books collectively cover brand building, product development, market strategy, and effective communication.
For a Brand Manager or Product Manager in the marketing industry, I recommend taking “Brand and Product Management” by Luis Rodriguez Baptista on Coursera to understand the fundamentals of brand strategy. “Digital Marketing Specialization” by the University of Illinois on Coursera is excellent for mastering digital marketing techniques. “Marketing Analytics” by the University of Virginia on Coursera will help you make data-driven decisions. “Product Management: Building Great Products” by Jon Kolko on LinkedIn Learning offers insights into product development. Lastly, “Strategic Marketing” by the University of Edinburgh on edX provides advanced strategies for market positioning and brand growth. These courses will equip you with the necessary skills to excel in your role.
Brand Manager, Product Manager PD points (Professional Development points)
As a Brand Manager or Product Manager in the marketing industry, you can engage in various professional development activities each year to earn PD points. Attending industry conferences and workshops can provide valuable insights into the latest trends and strategies. Enrolling in online courses or certification programs can enhance your skills in digital marketing, data analytics, and brand management. Participating in webinars and networking events can help you connect with other professionals and share best practices. Additionally, reading industry publications and research papers can keep you updated on emerging technologies and consumer behavior. Volunteering to speak at events or contribute to industry blogs can also demonstrate your expertise and commitment to continuous learning.
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Brand Manager, Product Manager Professional Development
Brand Manager, Product Manager Training & Education
If you’re working as a Brand Manager, Product Manager, one of your main priorities is ongoing professional development. In this article, we’ll look at books & courses for Brand Manager, Product Manager’s as well as professional development activities you can do to earn PD points and stay up-to-date in the Marketing field.
Brand Manager, Product Manager Books
For a Brand Manager or Product Manager in the marketing industry, several books can provide valuable insights and strategies. “Building Strong Brands” by David A. Aaker is essential for understanding brand equity and management. “Hooked: How to Build Habit-Forming Products” by Nir Eyal offers a deep dive into creating engaging products. “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger explores why certain products and ideas catch on. “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne provides innovative approaches to market creation. Lastly, “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath is excellent for learning how to craft memorable and impactful messages. These books collectively cover brand building, product development, market strategy, and effective communication.
Search for the books you need here.
Brand Manager, Product Manager Courses
For a Brand Manager or Product Manager in the marketing industry, I recommend taking “Brand and Product Management” by Luis Rodriguez Baptista on Coursera to understand the fundamentals of brand strategy. “Digital Marketing Specialization” by the University of Illinois on Coursera is excellent for mastering digital marketing techniques. “Marketing Analytics” by the University of Virginia on Coursera will help you make data-driven decisions. “Product Management: Building Great Products” by Jon Kolko on LinkedIn Learning offers insights into product development. Lastly, “Strategic Marketing” by the University of Edinburgh on edX provides advanced strategies for market positioning and brand growth. These courses will equip you with the necessary skills to excel in your role.
Search for the courses you want to take here.
Brand Manager, Product Manager PD points (Professional Development points)
As a Brand Manager or Product Manager in the marketing industry, you can engage in various professional development activities each year to earn PD points. Attending industry conferences and workshops can provide valuable insights into the latest trends and strategies. Enrolling in online courses or certification programs can enhance your skills in digital marketing, data analytics, and brand management. Participating in webinars and networking events can help you connect with other professionals and share best practices. Additionally, reading industry publications and research papers can keep you updated on emerging technologies and consumer behavior. Volunteering to speak at events or contribute to industry blogs can also demonstrate your expertise and commitment to continuous learning.
Search for PD providers here.
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