I feel your pain on this one. Although it’s become so much easier to create and send out email newsletters using tools like Mailchimp, Mailmunch, Convertkit and Drip, it’s still quite fiddly to look through all the specs, work out the pricing (do I pay per list or per subscriber?) and then look at the best way to integrate the email sign-up form into your site. Do you use a pop-up after 5 seconds, a static sign-up box, a pop-up that triggers when someone leaves the site or do you go all in and have custom chat pop-ups per pages (thanks Intercom)…
So many options and for those who are so overwhelmed with email marketing that they do nothing, take a minute to check out the free TinyLetter app. It’s lightweight, quick to set up and the design is lovely. I’d recommend that you add it as a link from your current WordPress blog (linking to the email newsletter sign up page) and write on a regular basis of once per month to get started. Once you hit 3 months, see if you’d like to go fortnightly then perhaps weekly. If you’ve got enough content to deliver weekly value to customers, you’ve come a long way towards sorting out your email marketing. Next step might be to power-up and change your email software but, for now, start slow, find your written voice and high-five yourself for getting going!
Automate as many non client facing tasks as possible. Build into your workplace a culture of kaizen, continual improvement and incentive your staff to automate the parts of their job that don’t provide client-facing value. Whether it’s filtering emails, task management automation, automated messaging, helpful notifications or others, create a workplace whether ideas are shared, …
Further details of question I need to know what software I need for developing a site. I need the site to be able to allow users to subscribe to the newsletter, follow us on social media, share articles, download resources, purchase merchandise, contribute comments,  purchase ticketed events that include sponsorship and donations, target marketing, mentors and …
I love health food stores and especially the ones where you feel less like you’re on the outside and more like you’re part of the family. In doing some innovation work for a health food store, let’s have a look at ways to experiment with their business model. Ideas include: Starting a paid membership program …
I hate email marketing but want to publish a free newsletter
I feel your pain on this one. Although it’s become so much easier to create and send out email newsletters using tools like Mailchimp, Mailmunch, Convertkit and Drip, it’s still quite fiddly to look through all the specs, work out the pricing (do I pay per list or per subscriber?) and then look at the best way to integrate the email sign-up form into your site. Do you use a pop-up after 5 seconds, a static sign-up box, a pop-up that triggers when someone leaves the site or do you go all in and have custom chat pop-ups per pages (thanks Intercom)…
So many options and for those who are so overwhelmed with email marketing that they do nothing, take a minute to check out the free TinyLetter app. It’s lightweight, quick to set up and the design is lovely. I’d recommend that you add it as a link from your current WordPress blog (linking to the email newsletter sign up page) and write on a regular basis of once per month to get started. Once you hit 3 months, see if you’d like to go fortnightly then perhaps weekly. If you’ve got enough content to deliver weekly value to customers, you’ve come a long way towards sorting out your email marketing. Next step might be to power-up and change your email software but, for now, start slow, find your written voice and high-five yourself for getting going!
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Automate as many non client facing tasks as possible. Build into your workplace a culture of kaizen, continual improvement and incentive your staff to automate the parts of their job that don’t provide client-facing value. Whether it’s filtering emails, task management automation, automated messaging, helpful notifications or others, create a workplace whether ideas are shared, …
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Further details of question I need to know what software I need for developing a site. I need the site to be able to allow users to subscribe to the newsletter, follow us on social media, share articles, download resources, purchase merchandise, contribute comments,  purchase ticketed events that include sponsorship and donations, target marketing, mentors and …
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I love health food stores and especially the ones where you feel less like you’re on the outside and more like you’re part of the family. In doing some innovation work for a health food store, let’s have a look at ways to experiment with their business model. Ideas include: Starting a paid membership program …